For the second year in a row, Maxima Latvia has received a high Platinum rating in the Institute for Corporate Sustainability and Responsibility’s (InCSR) Sustainability Index. As part of this rating, InCSR evaluated Maxima Latvija’s corporate strategy, direct and indirect impact management, and its relationship with employees, society and business partners.

To strengthen its partnership with leading Latvian food producers, Maxima Latvija plans on procuring additional products from local brands worth a further 30 million Euro, ensuring that customers are given the best long-term price in the market. The additional product procurements will be from Latvia’s leading producers, such as Laima, Spilva, Lāči, Putnu Fabrika Ķekava, Nākotne, Latvijas Piens, Abavas Dārzi and many other beloved brands.

Maxima Latvija in collaboration with smart energy provider Ignitis Latvija installed  first solar power station in Latvia on the roof of Maxima XXX store in Riga,  A. Saharova Street 20 A. The total area of the solar power station is 1182.7 m2 and operates at a power of 176 kW. This is currently the first power station in Latvia to be installed on a supermarket roof, and is predicted to generate 186,666 kWh per year, providing almost 10% of the operating energy consumed by the store.

International Certification Association ICERTIAS has awarded Maxima a Best Buy Award for the best price to quality ratio. This top-level global award, awarded for the second time in a row, confirms that, according to Latvians, Maxima offers high-quality products at low prices.  

As vaccination against Covid-19 has begun across all country and vaccines are available for adults at any age, Maxima Latvija as the largest private employer in Latvia with more than 7,700 employees and a wide range of communication channels, is launching an information campaign on Covid-19 vaccination to explain and encourage employees and society as such to be vaccinated against Covid-19. The campaign is organized in cooperation with the Ministry of Health of the Republic of Latvia, The...

The audited turnover of “Maxima Latvija” in 2020 reached 878 million euro, a 5 % increase compared to 2019. This is a slight year-to-year drop by 2.7 % from the 7.7% growth in 2019. This was caused by the pandemic and overall market trends.

Today, April 29th, the Maxima X store at 1 Dižozolu Street, Riga, reopened after reconstruction in accordance with the strictest epidemiological safety measures. The store will provide convenient grocery shopping to the residents of the Ziepniekkalns neighbourhood, as well as offering a modern work environment for the 19 employees of the renovated store. More than €810,000 was invested in its construction.

In an effort to increase environmental sustainability, “Maxima Latvia” has begun gradually digitalising its receipts, and by the second half of the year will allow customers to choose whether to receive a paper or digital receipt. Currently, the issuing of digital receipts is in the initial phase of testing and is available for users of the Maxima app. A digital test receipt is being sent automatically to the email address, which was used to register customers loyalty...

This year, the Big Cleanup (Lielā Talka) is giving solo spring cleaners the chance to receive cleanup bags. These will be distributed with the help of Big Cleanup partner Maxima Latvija. Solo spring cleaners who plan on participating in the Big Cleanup on April 24th will be able to conveniently pick up a bin bag from one of 200 Maxima stores throughout Latvia. Maxima Latvija and the Big Cleanup organisers invite people to pitch in and create a greener, cleaner future by taking part in cleanup...

To alleviate employee workloads and increase everyday efficiency, Maxima is the first retailer in Latvia to to equip an entire store with only electronic price labels. With an investment of more than 100,000 Euro, the 1-k1 Pilsoņu Street Maxima X store in the Āgenskalns neighbourhood of Riga has installed almost 12,000 electronic price labels. This will ease employees’ workload and save the almost 2,000 hours of work per year which used to be spent on changing paper labels.

The current economic situation in Latvia is challenging, impacting a range of businesses and people. Maxima Latvija has implemented a programme of long-term initiatives making groceries more accessible to customers, increasing purchasing power and slowing inflation. As a result, the company began the first month of the year with deflation of 0.2%, compared with +0.1% in Latvia as a whole. It is important to note that the impact of Maxima’s initiatives on Latvian inflation is slowing price ...

Past week saw an even more secure retail model came into force, resulting in a change in shopping habits and accelerating decrease in the number of customers, down by around 30% at the same time as the average shopping basket grew. Furthermore, increasing numbers of customers have reacted to the new shopping policy by choosing to shop in larger-format stores in the early mornings and late evenings. Online shopping also continues to grow, with the number of customers increasing sixfold in the...