Data from the latest “Maxima Retail Compass” industry overview shows that the main reason people prioritise environmentally-friendly products is for health considerations, as stated by 74% of respondents. Other important factors include caring for the environment and surroundings (65%) and the health of children and family members (58%).
Zane Kaktiņa, Head of Business Analytics at “Maxima Latvija”, explains: “People are paying more attention to responsible consumption of products, not only when buying groceries but also when purchasing housekeeping products. In the past five years, the amount of eco-friendly cleaning products sold in our stores has practically doubled.” Kaktiņa continues: “However, the main criteria used when choosing cleaning products is the price-to-quality relationship, as stated by 75% of respondents. At the same time, statistics from the survey show that 67% of respondents are willing to pay extra to use environmentally-friendly products in their housework.”
Baiba Megre, Director of “Spodrība”, which manufactures “Seal” eco cleaning products, adds: “Demand for greener products and a broader range of products continues to grow, demonstrating that the environment in which our children are born and grow up is becoming more important to the public. At the same time, the sector is characterised by swift changes to EU and Latvian legislation, forcing manufacturers to be alert, while also independently developing and improving their products. Every so often, labelling requirements are changed and various new restrictions are placed on ingredients. As a result of these changes, the products we use to clean our homes are becoming better for both people and the environment.”
About “Maxima Rerail Compass”:
The “Maxima Retail Compass” is a comprehensive industry overview in which experts from the retail chain “Maxima Latvija” give their opinion on the current situation in the retail industry and its future development trends. The overview is based on “Maxima Latvija” data, in addition to support from the best researchers from the SKDS market and public opinion research company, and data from the Central Statistical Bureau of Latvia, Eurostat and other sources. The “Maxima Retail Compass” is comprised of three parts: an evaluation of the effect of the Latvian economy on the retail sector; a survey of the shopping habits of Latvian residents and the effect of macroeconomic indicators on these habits; and a relevant industry issue. In this overview, the relevant industry issue was household cleaning products: trends and manufacturing challenges, as well as the public’s habits in choosing and using cleaning products on a daily basis. The review of this industry was conducted in collaboration with AS “Spodrība”, manufacturer of “Seal” eco-friendly cleaning products.
The survey was undertaken in collaboration with the market and public opinion research company SKDS in January 2019. 1,005 respondents between the ages of 18 and 75 took part.
Information to the media:
Liene Dupate-Ugule
Head of Communications, SIA "Maxima Latvija"
Tel.: 26425420
e-mail: liene.dupate@maxima.lv
www.maxima.lv