Today, on January 31st, Maxima Latvija launched its first store this year – largest format Maxima XXX store in Riga city centre at 1 Grostonas Street. The company invested 1.5 million Euro in the store development.
“Today marks a vibrant, energetic beginning of the year 2019 and our store launches. We are truly proud that it has begun with the launch of our first large-format Maxima XXX store in Riga’s new centre. This area is populated by employees of Latvia’s leading businesses, current and potential athletes, and people who enjoy an active, healthy lifestyle. Starting from today these energetic residents will have convenient access to everything they need in their daily shopping,” explains Maxima Latvija Board Member Kristīne Āboltiņa.
With modern and convenient shopping environment, customers will have access to a wide range of fresh fruits and vegetables as well as other groceries and household products. Furthermore, the store pays special attention to the particular need for centre residents and office workers to enjoy fresh, high-quality and healthy food to go meals during their fast-paced daily lives. The store will offer vegetarian and vegan products, Maxima’s popular gastronomical offerings, and the popular kebabs already sold in Maxima Express stores, which are prepared on-site.
When constructing the 4128m2 store with its 3153m2 shopping area, the interiors and engineering system were completely renovated. To ensure that the store is environmentally friendly, significant investment was made into delivering exceptional energy efficiency. Modern LED lighting was installed in the store, and the use of heating was taken into special consideration, with a heat recovery system introduced in the store’s cooling equipment, which operates without freon. The new store has created jobs for 95 people.
Representative of the building owner SIA “Irbis A”, Ains Kivisārs, states: “In the past 12 months, we have invested almost 3 million Euro in renovating the shopping centre. We are pleased with the successful new look of the Maxima XXX store, and we believe that, considering Maxima’s competitive prices, the Grostonas shopping centre will become the most popular grocery store in the Skanste neighbourhood.”
The first Maxima store launch this year will take place all day, offering a varied entertainment programme, tastings, and a range of surprises for the whole family. Toms Grēviņš will play music in the afternoon from 3 p.m., the group Dziļi Violets will take the stage for their concert at 7 p.m., and a special firework display will start at 8 p.m. SKY PARK trampolines and creative workshops will entertain younger attendees.
Information for the media:
Liene Dupate-Ugule
Head of Communications,
SIA "Maxima Latvija"
Tel: 26425420
email: liene.dupate@maxima.lv
www.maxima.lv