62% of the Public Care About Their Cleaning Product Ingredients
Statistics from the latest “Maxima Retail Compass” industry overview show that, before purchasing new household and cleaning products, two-thirds, or 62%, of Latvian residents read the products’ ingredients to determine their effect on their health.
15% of respondents always read cleaning products’ ingredients, and 47% of respondents read them sometimes. Meanwhile, 34% stated that they don’t read the ingredients of new cleaning products.
Zane Kaktiņa, Head of Business Analytics at “Maxima Latvija”, explains: “People’s health, their children’s and other family members’ health, as well as the environment, are the main reasons why people choose to buy environmentally-friendly products. To enable consumers to separate these from the rest of the product selection, manufacturers use various certified labels as trustworthy symbols for buyers, indicating that the product remains environmentally-friendly for its whole life cycle. Bearing in mind the swiftly-growing demand for environmentally-friendly products, retailers also have to increase their range and offer buyers the option of choosing cleaning products which are good for people’s health and the environment, and which have received the corresponding certified label.”
Statistics from the survey show that, of the certified eco labels, the one with which people are most familiar is the “EcoLabel”, or “ecoflower,” which is the official European Union label, recognised by 37% of respondents. This is followed by “EcoCert”, recognised by 13% of respondents. Meanwhile, 32% of respondents stated that they have difficulty in recognising eco cleaning product labels.
About “Maxima Rerail Compass”:
The “Maxima Retail Compass” is a comprehensive industry overview in which experts from the retail chain “Maxima Latvija” give their opinion on the current situation in the retail industry and its future development trends. The overview is based on “Maxima Latvija” data, in addition to support from the best researchers from the SKDS market and public opinion research company, and data from the Central Statistical Bureau of Latvia, Eurostat and other sources.
The survey was undertaken in collaboration with the market and public opinion research company SKDS in January 2019. 1,005 respondents between the ages of 18 and 75 took part.
Information to the media:
Liene Dupate-Ugule
Head of Communications, SIA "Maxima Latvija"
Tel.: 26425420
E-mail: liene.dupate@maxima.lv