When choosing non-alcoholic beverages and beer their taste is the key factor for people, according to the latest industry overview “Maxima Retail Compass”. When purchasing non-alcoholic beverages, taste is the most important for 66% of respondents, and when purchasing beer, taste is important for 60% of respondents.
Other criteria used when choosing non-alcoholic beverages include price (56%), type of beverage (37%), whether the product is natural (28%), and whether it contains low sugar content (16%). Moreover, before purchasing non-alcoholic beverages, respondents consider the volume of packaging (16%). The older the respondents are, the more important it is for them that the product is natural, taste and price become less important.
Zane Kaktiņa, “Maxima Latvija” Head of Business Analytic Department: “Sweetened beverages in “Maxima Latvija” stores make up 24.7% of the category of non-alcoholic beverages. Comparing to operations of group companies in neighbouring countries, in Lithuania, sweetened beverages are more popular (25.3%, turnover of the category of non-alcoholic beverages), and less popular in Estonia (22.6%, turnover of the category of non-alcoholic beverages).”
When purchasing beer, another significant criterion that is mentioned in the survey is the type of beer (48%). Followed by price and quality correlation (33%), brand or producer (31%), price (28%), and such factors as whether the beer complies with the mood or event (14%), whether it has a special offer/discount (12%), how strong it is (9%), production country (8%), etc.
About industry overview “Maxima Retail Compass”:
“Maxima Retail Compass” is a comprehensive retail industry overview in which the experts of the retail chain “Maxima Latvija” provide their evaluation of the situation in retail sales and its development trends in future. The overview was developed based on the data of “Maxima Latvija” and attracting the best industry researchers from the market and public opinion research centre SKDS, and using data provided by the Central Statistical Bureau and other sources. The research was conducted in cooperation with the market and public opinion research centre SKDS in April 2019. The research involved 1,005 respondents, age 18 to 75.
More information:
Jānis Beseris
Head of corporate affairs at SIA “Maxima Latvija”
Phone +371 29666603
