According to latest Maxima Retail Compass data, the majority, or 94% latvians chose local beer brands. Figures show that people largely select local beer because it tastes better - according to 66% of those surveyed.
Edvīns Lakstīgala, Director of Purchasing Department at Maxima Latvija, explains: “Slightly more than one third of respondents stated that the reason they choose Latvian beer is for its familiar taste (34%), wide range (26%) and high quality (25%). Looking at demand and the beer-drinking habits of Latvian inhabitants, we are developing our selection of beer in Maxima stores - to kick off the summer, we have added 55 new local beer varieties to our stores, significantly expanding the supply of craft beer. We are glad that the research statistics are also reflected in the Maxima store beer sales top - from the TOP 5 most popular beers, 4 are local brand beers.”
Meanwhile, 24% of respondents choose foreign beer. Men (28%) are more likely than women (19%) to consume beer brewed overseas. Those respondents who purchase foreign brews stated that they are most likely to select Czech beer (22%). People also choose Belgian (17%), German (16%), Danish (12%), Dutch (7%) and Irish (5%) beer.
About “Maxima Retail Compass”:
The “Maxima Retail Compass” is a comprehensive industry overview in which experts from the retail chain “Maxima Latvija” give their opinion on the current situation in the retail industry and its future development trends. The overview is based on “Maxima Latvija” data, in addition to support from the best researchers from the SKDS market and public opinion research company, and data from the Central Statistical Bureau of Latvia, Eurostat and other sources. The survey on the beverage industry has been done in collaboration with the “Valmiermuiža” brewery.
The survey was undertaken in collaboration with the market and public opinion research company SKDS in April 2019. 1,005 respondents between the ages of 18 and 75 took part.
Information to the media:
Liene Dupate-Ugule
Head of Communications, SIA Maxima Latvija
Tel.: 26425420
E-mail: liene.dupate@maxima.lv
www.maxima.lv
